We run direct mail as a fully managed growth channel for B2B teams. We source the audience, write and design the pieces, mail them, test what works, and report the pipeline. Plugged into the ABM motion you already run.
Why mail
An envelope with their name on it gets opened. The catch: running mail well (clean addresses, real creative, triggers, tracking) is a full-time operation. That’s the part we take off your plate.
Sources: USPS Household Diary Study · ANA Response Rate Report · JICMAIL
What we run
Not a platform you have to operate. Not a printer that needs your list. You bring the ICP. We run everything from list to letterbox to pipeline.
The plays
Mail lands hardest when it’s triggered by what your accounts are already doing. A few of the plays we run:
Triggered from Salesforce, HubSpot, 6sense, Clay, or a CSV. If your stack can flag the moment, we can put paper in the mailbox.
The studio
Every campaign leaves our studio looking like it was made for one person, because it was. Then we do it a few thousand more times, without losing the feeling.
Write to usFair questions
No. You describe the ICP; we build the list: contacts, roles, and verified postal addresses, deduped against your customers and open pipeline. If you already have account lists or CRM data, we start there instead. Either way, bad addresses are our problem, not yours.
As a layer on the motion you already run, not a replacement for it. Mail fires on the same signals as your other plays (campaign entry, intent spikes, stalled deals, renewal dates) from Salesforce, HubSpot, 6sense, Clay, or a plain account list. Every send logs back to the account record, so your sequences can react to a delivered piece the way they react to an opened email.
One monthly retainer, sized to your volume and formats. It covers the whole channel: audience, creative, print, postage, orchestration, and reporting. No surprises on the invoice.
From a hundred dimensional pieces for tier-1 accounts to tens of thousands of letters a month. The strategy changes with the volume; the care doesn’t.
First pieces are typically in mailboxes about three weeks from kickoff, with audience, creative, and print included. You’ll see concepts inside the first week. And once a triggered program is live, it keeps running without you touching it.
Like a channel, not a craft project. Per-piece delivery tracking, so follow-ups fire when the mail actually lands. Personalized response paths on every piece: unique URLs, QR codes, phone lines. And real experiments where volume allows: A/B tests on format, copy, and offer; audience holdouts and geo splits to prove incrementality, not just response. Meetings and pipeline report back into your CRM, so mail gets judged exactly the way your digital channels are.
Tell us who you need to reach. We’ll show you exactly what we’d put in their hands, starting with your own mailbox.
adam@trysincerely.com